A look at the offices of the future: where and how will the new generation work
Some statistics A survey of the popular HeadHunter job search site showed that in early 2019, more than 31% of modern workers chose remote work. Of these, 14% are free…

Continue reading →

Real estate in Spain, Tenerife.
Real estate in Spain, Tenerife. The purchase of apartments in the Sotavento neighborhood on the Spanish island of Tenerife, part of the Canary Islands system, is a promising, reliable and…

Continue reading →

Small Business Idea: Capsule Hostel
Japanese clerks quickly embraced this idea, seeing a lot of advantages in such an inexpensive hotel. Most of the employees went to work from the suburbs, and therefore, they spent…

Continue reading →

Trends in the architecture of the shopping center

Architecture of shopping centers as a reflection of the surrounding reality

The architecture of trade was not only a projection of the general state of the economy, but also reflected public sentiment. Analyzing trends in the design of shopping facilities, it is necessary to talk about this in the context of the entire state of world trade.

Fun Race

Now we are witnessing the rapid development of various online retail formats. With the advent and strengthening of e-commerce, the role and importance of physical shopping centers in modern society began to decline. This is not a quick but inevitable process.

In their desire to attract an elusive client, developers began to expand public spaces, allocating them more space, strengthen the entertainment component, sorting out new tenant formats. Also, various promotions, special events and concerts have become more frequent in modern retail facilities. There was a need for more intensive use of atriums. The owners of regional shopping malls, who realized that literally in the blink of an eye their assets were outdated, began to think about their reconstruction. It can be predicted that architects will be increasingly in demand in this segment of the retail real estate market. They will be able to develop recipes for rethinking objects without the need for their dismantling.

The search marathon for new formats contributed to the development of the most unexpected combinations for TC. In various facilities, conceptual fitness centers, dance clubs, pottery workshops, etc. began to open. In a sense, an unprecedented race of originality and one who has more unexpected and unusual entertainment will turn out lately. The scale of the competition is proportional to the size and cost of the facilities. If in small regional centers developers compete in the originality of children’s rooms, interactive spaces, etc., then in super-regional projects we are talking about oceanariums and planetariums.

Network revolution

And all this is only at the initial stages of the development of online retail, which only becomes a full-fledged part of the functioning of modern society. Next comes the stage of maturity, which means that the most significant transformations are yet to come. In the future, the need to rethink the culture of the mall itself will mature.

If you pay attention to European standards, then Russia’s achievements in terms of saturation of retail space look modest. For example, the average value for the volume of retail space per 1000 people in our country does not reach 300 sq. M. m. The average European level is 700-800 square meters. Russia has room to grow in this regard, but this does not mean that the necessary growth will go only in a quantitative format.

Predicting industry development in any field is always quite difficult. We often build our hypotheses based on existing and available technologies. But it is important to remember that they are developing exponentially. In one of the realistic scenarios of the development of retail of the future, there will be a place for a new type of hybrid spaces. These should be comfortable facilities that support the existing urban environment or give birth to a new environment. They can be buildings where there is a trading function, but it does not prevail and dominates the space, but harmoniously complements leisure.

Shopping Center of the Future

Most next-generation buyers will not be interested in standard product counters. They are easily replaced with electronic services, mobile applications, augmented reality systems. Visitors to shopping malls will be waiting for a special experience, a sense of community, communication with like-minded people.

The retail of the future is for the most part technological showrooms where you can get the most complete picture of the product and the brand. Combination with virtual and augmented reality will connect offline and online environments into a single whole.

Of course, form must also follow the change of meaning. Architecture will play an increasing role. The development of this trend can be observed now. Just close your eyes and imagine almost any major shopping complex 15-20 years ago, and then fresh projects. In the future, multilayer high-tech structures covered by parks will displace hangars without natural light with endless rows of counters. Retail should be a place of relaxation, recreation and nature.

Naturally, the financial side of the issue cannot be avoided. In each individual case, the implementation of such multifaceted projects will require a particularly careful miscalculation of the economy, construction time, and payback. However, this trend can also be called part of the evolution of the approach to the concept of retail. And in this matter, architects have something to think about and what to declare in the coming years.

An open circle: how to act to prevent delays in the mortgage
The main risks of mortgage loans in most cases are associated not with someone’s fraudulent actions, but with borrowers' own inability to calculate their financial strength and foresee all risks.…

...

Hard times: how to capitalize on the crisis
To live with dignity, you must work hard. This thesis is especially relevant during the crisis in the field of individual entrepreneurship. In this case, the person works for his…

...

Business in apartments
Apartments are now rapidly gaining their popularity, a very large volume of new buildings in Moscow today in fact is an apartment. They have many advantages - 15-20% cheaper, good…

...

“THE ARCHITECTOR'S PROBLEM IS TO TRANSFORM MALLS FROM DARK“ BOXES ”FOR SHOPPING TO SPACES FOR THE WHOLE FAMILY”
Alexandra Razina, lead architect of Blank Architects, on the modern architecture of shopping centers, methods for increasing their competitiveness and interior trends. - Alexandra, what is the architect’s main task…

...