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Coworking for nails, eyebrows and hair

A new trend in the commercial real estate market is the creation of beauty coworking. Experts assure that the future is behind this format, and the hourly rental of jobs for parkers, cosmetologists and manicure masters can supplant classic beauty salons.
The first coworking (from English co-working – “working together”) – premises with furniture and office equipment, in which, unlike ordinary offices, you can rent a workplace or meeting room for a short period of time: several hours or a whole day, – appeared in Russia ten years ago. Initially, the format was designed for a more affordable and affordable analogue of business centers. Then, coworking began to specialize: in addition to office ones, they began to create creative, craft or carpentry. “The peculiarity of these coworkings is that the spaces are fully equipped for the full work of the masters: there are machine tools, machines – if we are talking about some craft, or tables, lamps, chairs, mirrors and other interior items and equipment – in the case of beauty coworking. A resident acquires a subscription and works without investing in the purchase of tools. The area of ​​specialized coworking, as a rule, does not exceed 200 m2, but there are examples of spaces that occupy more than 500 m2, ”says Olga Ubushieva, senior analyst at Colliers International Research Department in St. Petersburg.

The latest trend is the creation of beauty salons in which manicure and pedicure masters, make-up artists, hairdressers, eyebrows and other employees of the beauty industry can rent a workplace equipped with everything necessary for work. Often, besides a chair or couch, coworking has towels, a sterilizer, a dry heat gun, and UV lamps for manicure. The services of the administrator, cleaning and security are undertaken by the owner of the premises. In addition to Moscow and St. Petersburg, there are beauty co-workings in Kazan, Nizhny Novgorod, Arkhangelsk, Novosibirsk, Khabarovsk and other cities. Successful beauty coworking starts selling franchises. From such announcements it follows that the average investment in the launch is 1 million rubles, including the cost of repair and equipment purchase.

Promising format
“Beauty co-working is the future of the Russian beauty industry, over time 80% of the masters will work on such sites. The old format of a beauty salon is a thing of the past. There will be a very thin layer of VIP salons and an economy class segment. Everything else will go into the format of renting jobs, ”says Artel BeautyCoworking CEO Artur Gilemkhanov (the network has 12 beauty coworking in eight cities). He attributes this to the fact that self-employment was legalized at the state level. The law on special tax treatment for individuals was adopted in the fall of 2018. The tax rate of 4% and voluntary registration are provided for them. “The number of freelancers is growing not just every day, but every hour. For people who were afraid to fall out of the legal field, this fear goes away, there are more and more self-employed. The competition in this market is very high, and professionals do not want to give a significant part of their earnings to the owners of the salon. The standard income distribution scheme in a beauty salon is 50 to 50, ”says Arthur Gilemkhanov.

According to Tatyana Sharaeva, director of flexible office solutions, consulting services and CBRE transactions, the price of a job in beauty co-working depends on location, traffic and equipment.

The latest trend is the creation of beauty salons in which manicure and pedicure masters, make-up artists, hairdressers, eyebrows and other employees of the beauty industry can rent a workplace equipped with everything necessary for work.

The latest trend is the creation of beauty salons in which manicure and pedicure masters, make-up artists, hairdressers, eyebrows and other employees of the beauty industry can rent a workplace equipped with everything necessary for work.
Archive MM
On average, the cost of renting a workplace in Moscow is 100-350 rubles per hour. At the same time, there are no established prices for the services of a master; each tenant himself sets the cost of his services for customers. Most beauty spaces offer the service of recording to a particular master, the ability to purchase supplies for work. “There are several rates in beauty co-working. The hourly rate is used by people who combine work, those who do not yet have their own client base, who are not ready to constantly be at work, for example, young mothers on maternity leave. At a daily rate, the masters rent a workplace for the whole day. There is a monthly rate – the longer the period, the cheaper the cost of an hour, ”explains the head of Artel BeautyCoworking.

“A master in coworking gets an equipped workplace that he can rent for any amount of time. If the master has a record for only 3 hours, he can take a seat for this period without overpaying for unused time, as in the case of renting a place or an office in a classic beauty salon.

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