“THE ARCHITECTOR'S PROBLEM IS TO TRANSFORM MALLS FROM DARK“ BOXES ”FOR SHOPPING TO SPACES FOR THE WHOLE FAMILY”
Alexandra Razina, lead architect of Blank Architects, on the modern architecture of shopping centers, methods for increasing their competitiveness and interior trends. - Alexandra, what is the architect’s main task…

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How to open your store
Very often, the first ideas associated with opening a business are associated with opening a store. This is logical, because we see similar examples everywhere. It is impossible to walk…

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Fictional Infrastructure Cities: Metropolis
Metropolis is one of the most developed, prosperous and densely populated cities of the fictional world. This is a recognized business center and home base of the largest (albeit also…

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three months

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Fictional Infrastructure Cities: Gotham

Batman’s homeland is, of course, an invented city, but in its image there are a lot of details that are peculiar to very real American megacities. It is still not known for certain which of them served as the main prototype. According to various versions, it could be Chicago, and Vancouver, and Vancouver. That’s because Batman’s mythology has been formed over the decades by different authors who have different ideas about what the background should be for the deeds of a superhero. The result was something like a letter from Uncle Fedor to his parents. Dennis O’Neill, one of the comic book authors, gave the following definition: “Gotham is Manhattan below 14th Street at eleven minutes past midnight on the coldest November night.” Indeed, Gotham has many similarities with New York. Continue reading

Blazhey Bernard Reiss: “In the near future – the launch of the Cofix Inside concept”

Not so long ago, changes occurred in the top management of the Russian representative office of Cofix. The new general director of Urban Cocofix Russia, Blazhei Bernard Reiss, gave his first interview to the information portal Arendator.ru, in which he spoke about new collaborations of the network, about upcoming changes in the assortment matrix of coffee houses and about immediate plans for the development of Cofix.

Tell us about collaborations with other brands? Besides Tele2 and Moskhoztorg, are similar plans planned for cooperation?

Cofix was one of the first companies to successfully implement collaborative collaborations with telecom operators. And if earlier the marketing component was the key factor of this cooperation, now the opportunity to make rent more profitable for both parties is coming to the fore. Continue reading

What should be considered in the design of the shopping center?

In the process of managing the shopping center, owners may encounter problems, the cause of which lies in the design of the mall. It is most difficult to solve them, because this will require reconstruction of the building. Vitaly Lvova, Director General of PromotionRealty Marketing Communications Agency, talks about what to consider at the design stage of a shopping facility.

From a technical point of view, a shopping center, like any building, consists of transformable and supporting structures. And the profitability of the trading object depends on how correctly the second ones are placed. Mistakes made during the design can become critical. It is possible to partially correct them by competent seating of operators and logistics of customer flows, but only the reconstruction of the building will completely correct it. Continue reading

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