Batman’s homeland is, of course, an invented city, but in its image there are a lot of details that are peculiar to very real American megacities. It is still not known for certain which of them served as the main prototype. According to various versions, it could be Chicago, and Vancouver, and Vancouver. That’s because Batman’s mythology has been formed over the decades by different authors who have different ideas about what the background should be for the deeds of a superhero. The result was something like a letter from Uncle Fedor to his parents. Dennis O’Neill, one of the comic book authors, gave the following definition: “Gotham is Manhattan below 14th Street at eleven minutes past midnight on the coldest November night.” Indeed, Gotham has many similarities with New York. Continue reading
Not so long ago, changes occurred in the top management of the Russian representative office of Cofix. The new general director of Urban Cocofix Russia, Blazhei Bernard Reiss, gave his first interview to the information portal Arendator.ru, in which he spoke about new collaborations of the network, about upcoming changes in the assortment matrix of coffee houses and about immediate plans for the development of Cofix.
Tell us about collaborations with other brands? Besides Tele2 and Moskhoztorg, are similar plans planned for cooperation?
Cofix was one of the first companies to successfully implement collaborative collaborations with telecom operators. And if earlier the marketing component was the key factor of this cooperation, now the opportunity to make rent more profitable for both parties is coming to the fore. Continue reading
In the process of managing the shopping center, owners may encounter problems, the cause of which lies in the design of the mall. It is most difficult to solve them, because this will require reconstruction of the building. Vitaly Lvova, Director General of PromotionRealty Marketing Communications Agency, talks about what to consider at the design stage of a shopping facility.
From a technical point of view, a shopping center, like any building, consists of transformable and supporting structures. And the profitability of the trading object depends on how correctly the second ones are placed. Mistakes made during the design can become critical. It is possible to partially correct them by competent seating of operators and logistics of customer flows, but only the reconstruction of the building will completely correct it. Continue reading