“THE ARCHITECTOR’S PROBLEM IS TO TRANSFORM MALLS FROM DARK“ BOXES ”FOR SHOPPING TO SPACES FOR THE WHOLE FAMILY”
Alexandra Razina, lead architect of Blank Architects, on the modern architecture of shopping centers, methods for increasing their competitiveness and interior trends. – Alexandra, what is the architect’s main task when working with shopping centers today? What requirements does the modern format dictate? – The modern market for retail real estate in the conditions of fierce competition for the buyer dictates new conditions. Today, every high-quality shopping center strives to gain individuality in the context of the environment in order to attract and retain its audience. The architect’s task is to turn malls from gloomy “boxes” for shopping into spaces for the whole family with a rich leisure and business components. These changes are reflected not only in the commercial layout, but also in the architecture of the project: Continue reading
Batman’s homeland is, of course, an invented city, but in its image there are a lot of details that are peculiar to very real American megacities. It is still not known for certain which of them served as the main prototype. According to various versions, it could be Chicago, and Vancouver, and Vancouver. That’s because Batman’s mythology has been formed over the decades by different authors who have different ideas about what the background should be for the deeds of a superhero. The result was something like a letter from Uncle Fedor to his parents. Dennis O’Neill, one of the comic book authors, gave the following definition: “Gotham is Manhattan below 14th Street at eleven minutes past midnight on the coldest November night.” Indeed, Gotham has many similarities with New York. Continue reading
Architecture of shopping centers as a reflection of the surrounding reality
The architecture of trade was not only a projection of the general state of the economy, but also reflected public sentiment. Analyzing trends in the design of shopping facilities, it is necessary to talk about this in the context of the entire state of world trade.
Now we are witnessing the rapid development of various online retail formats. With the advent and strengthening of e-commerce, the role and importance of physical shopping centers in modern society began to decline. This is not a quick but inevitable process. Continue reading